MKTG 300 - Decision Making Memo 1

MKTG 300 - Decision Making Memo 1 - To J.R Rigley Marketing...

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To: J.R. Rigley, Marketing Manager From: A.A. Davis, Assistant Marketing Manager Date: September 23, 2012 Subject: Going green, going forward Where do we start? Right now, many corporations are taking the environmental challenges that our world is facing into their own hands and taking the initiative to help make the earth a cleaner, greener place. What we need to consider here at Watkins Incorporated are some original strategies to help us jump into the “Go Green” game. When we implement these strategies we want to make sure that they are true green ideas, not just greenwashing to make us look good. Of course, we need to also think about how other corporations have started going green, how this will affect our stakeholders and also the ethical issues that could arise with these new policies we are trying to enact. The Facts Like I previously stated, many corporations are participating in “Go Green” initiatives and that is something that we want to start doing ourselves, but we want to
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