MKTG 300 - Dove Memo - To Jillian Ross Brand Manager From...

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To: Jillian Ross, Brand Manager From: Alyssa Davis, Assistant Marketing Manager Date: December 2 nd , 2012 Subject: Communication Initiatives Where do we start? We have already revamped our image from just a skincare line to a line of products that any woman can feel beautiful and comfortable using. By doing so, we have created more value for women of all sizes by making them feel better about themselves and attracted a new host of users into our Dove family. What is in question now is how we can continue to advertise this angle to keep a valuable image and our customer base expanding. The Facts We have created an extensive amount of value just by trying to recreate society’s vision of beauty. By showing women who thought they were ordinary that they are truly fabulous, we have shown many more women to appreciate themselves and by doing so, convinced them to take better are of their skin and body, namely with our products. By
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  • Spring '08
  • Newberry
  • Marketing, brand manager, assistant marketing manager, Alyssa Davis, Dove family, Jillian Ross

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