MKTG 300 - Tic Tac Memo - The marketing management uses...

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To: Melissa Wagner, Marketing Manager From: A.A. Davis, Assistant Marketing Manager Date: October 28, 2012 Subject: New packaging ideas Where do we start? There has been a lot of talk lately about whether or not we should change the packaging of our products. People have been weighing the benefits and risks of this change, as well as how we could test how effective these new packaging ideas would be. We need to be mindful of the consumer and how this will affect their decisions.
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  • Spring '08
  • Newberry
  • Marketing, Breath mints, new packaging ideas

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