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media on culture - Tammie Tse tt6377 Page 1[Type the...

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Tammie Tse tt6377 Goett 302 Page 1 6/29/2007 Snickers and Kisses During the 2007 Super Bowl, a Snickers commercial involving two mechanics having a “Lady and the Tramp” moment with a Snickers bar caused a stir in the gay communities of our country. The commercial was later banned from televisions because people claimed that it advertised homophobia. Though the commercial’s intention was just for a good laugh, gays across the nation were deeply offended. Would people have been offended if this commercial aired in another country? Would this commercial have made such an impact if it featured two women instead of two men? What does the response from the nation tell us about “manliness” and how it’s portrayed here? The general lesson that could be taken away from this incident in public media history is that our country has a very distinct line between what is marked and unmarked and that the word “manly” has more meaning to it than what a man acts like. To study the presence of ethnocentrism in this commercial, we must first review the commercial: two mechanics were working on a car while one decides to put a Snickers bar in
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