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MKT 517 Unit I Exam

MKT 517 Unit I Exam - M KT 517 Unit I Exam 35 Ra y m o n d...

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13/4/17 MKT 517 Unit I Exam myclasses.caluniversity.edu/mod/quiz/review.php?attempt=25167 1/3 Raymond 35 Home Home My Courses My Courses Student Portal Student Portal Student Resources Student Resources Online Library Online Library Technical Support Technical Support Home My courses MAIN_2013T3_MKT 517_01 8 April - 14 April MKT 517 Unit I Exam Question 1 Complete Marked out of 1.00 Flag question Question 2 Complete Marked out of 1.00 Flag question Question 3 Complete Marked out of 1.00 Started on Wednesday, 10 April 2013, 8:47 AM State Finished Completed on Wednesday, 10 April 2013, 9:54 AM Time taken 1 hour 6 mins Grade Not yet graded What are the marketing advantages of strong brands? 1. Improved perceptions of product performance 2. Greater loyalty 3. Less vulnerability to competitive marketing actions 4. Less vulnerability to marketing crises 5. Larger margins 6. More inelastic consumer response to price increases 7. More elastic consumer response to price decreases 8. Greater trade cooperation and support 9. Increased marketing communication effectiveness 10. Possible licensing opportunities 11. Additional brand extension opportunities What is the importance of marketing and what is the scope of marketing? One of the most popular and potentially important marketing concepts to arise in the 1980s was brand equity; brand equity has elevated the importance of the brand in marketing strategy and provided focus for managerial interest and research activity.
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