New product launch with marketing ideas, market penetration & development strategies - Toothpaste.pd - TABLE OF CONTENTS No Page 6 7 INTRODUCTION

New product launch with marketing ideas, market penetration & development strategies - Toothpaste.pd

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TABLE OF CONTENTS No. Page INTRODUCTION 1. Introduction 1.1 Product background 2 1.1.1 SAFI’s Brands 3 1.1.2 SAFI’s toothpaste overview and description 1.1.2.a. Brand Marketing, Legal Disclaimers and Features 1.1.2.b. Ingredients 1.1.2.c. Product Line 4 THE ANSAOFF MATRIX 2. Market Penetration Strategies a. Maintain or increase its share of the current market with current products b. Secure dominance of growth markets c. Restructure a mature market by driving out competitors d. Increase usage by existing customer 5 - 6 3. Market Development Strategies a. Product b. Place c. Price d. Promotion 6 - 9 4. Product development strategies a. PEST Analysis 9 - 11 5. Diversification Strategy 5.1 New Recommended Product 5.2 Product’s Target market 5.3 Product’s Promotion 11 - 23 6. CONCLUSIONS 24 7. REFERENCES 25 8. SUMMARY PAGE TURNITIN SCORE 26
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