VERBAL.4 - Verbal Section-Q1 The Acoma and Hopi are...

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Verbal Section ------------------------------------------------------------------------------------------------------------ Q1: The Acoma and Hopi are probably the two oldest surviving Pueblo communities, both dating back at least a thousand years. A. both dating B. both of which have dated C. and each has dated D. and each one dating E. each one of which date Answer: ------------------------------------------------------------------------------------------------------------ Q2: Neither First Lady Eleanor Roosevelt nor Secretary of Labor Frances Perkins sought recognition by the press, and both cautiously allowed others of the Roosevelt brain trust to take credit for the genesis of historic programs in public employment, relief, and social security that were in large measure what they had been responsible for . ------------------------------------------------------------------------------------------------------------ Q3 to Q6: Extensive research has shown that the effects of short-term price promotions on sales are themselves Line short-term. Companies’ hopes that (5) promotions might have a positive aftereffect have not been borne out for reasons that researchers have been able to identify. A price promotion entices only a brand’s (10) long-term or “loyal” customers; people seldom buy an unfamiliar brand merely because the price is 12
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reduced. They simply avoid paying more than they have to when one of (15) their customary brands is temporar- ily available at a reduced price. A price promotion does not increase the number of long-term customers of a brand, as it attracts virtually (20) no new customers in the first place. Nor do price promotions have linger- ing aftereffects for a brand, even negative ones such as damage to a brand’s reputation or erosion of (25) customer loyalty, as is often feared. So why do companies spend so much on price promotions? Clearly price promotions are generally run at a loss, otherwise there would (30) be more of them. And the bigger the increase in sales at promotion prices, the bigger the loss. While short-term price promotions can have legitimate uses, such as (35) reducing excess inventory, it is the recognizable increase in sales that is their main attraction to manage- ment, which is therefore reluctant to abandon this strategy despite its effect on the bottom line.
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