OB12_05inR - Chapter FIVE Perception and Individual...

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Perception and Individual Decision Making Chapter FIVE
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What Is Perception, and Why Is It Important? People’s behavior is People’s behavior is based on their based on their perception of what perception of what reality is, not on reality is, not on reality itself. reality itself. The world as it is The world as it is perceived is the world perceived is the world that is behaviorally that is behaviorally important. important. Perception A process by which  individuals organize and  interpret their sensory  impressions in order to  give meaning to their  environment.
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THE PERCEPTION PROCESS INPUTS Visual Auditory Tactile Olfactory Taste S E L E C T O R P R O C E S S O R FILTERED INFORMA- TION Outputs Behavior Very limited input/out Read 500 words/min. Speak 200 words/min. Write 25 words/min. Inputs Inputs = Data collected by five senses Selector Selector = Filtering device that selectively filters out inputs. Processor Processor = The internal information processing mechanism that enables us to think, act, etc. Outputs Outputs = Human behavior, the results of the inputs, filtering and processing 50 Billion Neurons
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THE PERCEPTION PROCESS How you feel PHYSICALLY affects what you see. Your VALUES affect what you see. SUBLIMINAL perception does not does not affect what you see. FIRST IMPRESSIONS affect what you see. STEREOTYPING affects what you see.
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A STEREOTYPE CAN BE HELPFUL WHEN IT IS: CONSCIOUSLY HELD . The person should be aware that he or she is describing a group norm rather than the characteristic of a specific individual. DESCRIPTIVE RATHER THAN EVALUATIVE . The stereotype should describe what people from this group will probably be like, and not evaluate those people as good or bad. ACCURATE . The stereotype should accurately describe the norm for the group to which person belongs. THE FIRST BEST GUESS ABOUT A GROUP Prior to having direct information about the specific person or persons involved. MODIFIED, OR BASED ON FURTHER OBERVATION and experience with the actual people and situations.
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THE PERCEPTION PROCESS The HALO EFFECT affects what you see. SELECTIVE PERCEPTION affects what you see.
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SELECTION The AD HOC SELECTION INTERVIEW AD HOC SELECTION INTERVIEW does not work. SOLUTION: SOLUTION: Assessment Center Technology and the Structured Interview
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REASONS WHY THE UNSTRUCTURED INTERVIEW DOES NOT WORK 1. MATERIAL IS NOT CONSISTENTLY COVERED. 2. INTERVIEWERS OBTAINING THE SAME INFORMATION OFTEN WEIGHT IS DIFFERENTLY. 3. IT IS DIFFICULT TO ASSESS RELIABLY AND VALIDLY TRAITS OTHER THAN INTELLIGENCE AND MENTAL ABILITY. 4. DECISIONS TEND TO BE MADE EARLY.
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REASONS WHY THE UNSTRUCTURED INTERVIEW DOES NOT WORK 5. INTERVIEWERS OFTEN GIVE MORE WEIGHT TO NEGATIVE INFORMATION. 6.
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This note was uploaded on 04/07/2008 for the course BUSORG 1020 taught by Professor Slevin during the Spring '08 term at Pittsburgh.

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OB12_05inR - Chapter FIVE Perception and Individual...

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