Segmentation and Targeting Quiz_ Principles of Marketing - BUS201_510.pdf

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1/23/2021Segmentation and Targeting Quiz: Principles of Marketing - BUS201_5101/10Segmentation and Targeting QuizDueJan 24 at 11:59pmPoints15Questions15AvailableJan 11 at 12am - Jan 31 at 11:59pm21 daysTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 123 minutes15 out of 15Answers will be shown after your last attemptScore for this attempt:15out of 15Submitted Jan 23 at 3:46pmThis attempt took 23 minutes.Take the Quiz Again1 / 1 ptsQuestion 1The Undress company produces a dress that women useto quickly and easily change in public. The company is justover a year old and has been successful through aKickstarter campaign. The Undress company has identifieda customer segment, but if it wants to reach a largercustomer segment market outside of the Kickstarter family,what question must it answer?
1/23/2021Segmentation and Targeting Quiz: Principles of Marketing - BUS201_510
2/101 / 1 ptsQuestion 3
1 / 1 ptsQuestion 2There are 100 apartment complexes (worth ~$350Kannually in potential contracts), that the Go Greenrecycling company has identified which don’t offer recyclingfor their tenants. The city just passed a law requiring largeapartment complexes to recycle. Go Green has contactedapartment complex owners offering their services withmixed results. Which one of the criteria for defining apotential market is missing from this example?
1/23/2021Segmentation and Targeting Quiz: Principles of Marketing - BUS201_5103/10A local property management company has seen littleincrease in its revenues over the last year. Its newmarketing director, Kim, conducts several segmentationsurveys and discovers an improper alignment of company

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Term
Winter
Professor
NoProfessor
Tags
Marketing, Go Green, marketing director, Tabatha, Knit Simple magazine

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