Segmentation and Targeting Quiz_ Principles of Marketing - BUS201_510.pdf

1/23/2021 Segmentation and Targeting Quiz: Principles of Marketing - BUS201_510
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Segmentation and Targeting Quiz
Due Jan 24 at 11:59pm Points 15 Questions 15
Available Jan 11 at 12am - Jan 31 at 11:59pm
21 days
Time Limit None Allowed Attempts 2
Attempt History
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LATEST Attempt 1 23 minutes 15 out of 15
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Submitted Jan 23 at 3:46pm
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Question 1
The Undress company produces a dress that women use
to quickly and easily change in public. The company is just
over a year old and has been successful through a
Kickstarter campaign. The Undress company has identified
a customer segment, but if it wants to reach a larger
customer segment market outside of the Kickstarter family,
what question must it answer?

1/23/2021 Segmentation and Targeting Quiz: Principles of Marketing - BUS201_510
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1 / 1 pts
Question 3
1 / 1 pts
Question 2
There are 100 apartment complexes (worth ~$350K
annually in potential contracts), that the Go Green
recycling company has identified which don’t offer recycling
for their tenants. The city just passed a law requiring large
apartment complexes to recycle. Go Green has contacted
apartment complex owners offering their services with
mixed results. Which one of the criteria for defining a
potential market is missing from this example?

1/23/2021 Segmentation and Targeting Quiz: Principles of Marketing - BUS201_510
3/10
A local property management company has seen little
increase in its revenues over the last year. Its new
marketing director, Kim, conducts several segmentation
surveys and discovers an improper alignment of company