Marketing Strategy Quiz_ Principles of Marketing - BUS201_510.pdf

This preview shows page 1 - 4 out of 10 pages.

1/23/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_5101/10Marketing Strategy QuizDueJan 24 at 11:59pmPoints15Questions15AvailableJan 11 at 12am - Jan 31 at 11:59pm21 daysTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 123 minutes15 out of 15Answers will be shown after your last attemptScore for this attempt:15out of 15Submitted Jan 23 at 5:54pmThis attempt took 23 minutes.Take the Quiz Again1 / 1 ptsQuestion 1The company BarkBuddy decided to pursue a productallowing customers to use its phone app to find a dog foradoption. The app lets a potential owner swipe throughprofiles of nearby dogs needing a home with a simple Yesor No. Its users tell BarkBuddy what they are looking for ina dog and fill out a form for a pre-screening. BarkBuddy’sdetails indicate that it has decided on its:
1/23/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_510
2/101 / 1 ptsQuestion 3Skullcrushers makes bodybuilding weights and weightbars. For 2016 they plan to offer a new product line ofweight benches to the marketplace. It planned on
1 / 1 ptsQuestion 2Patagonia’s mission is to, “Build the best product, cause nounnecessary harm, use business to inspire and implementsolutions to the environmental crisis.” To match thismission, they design and sell useful things made to lastand ask their customers not to buy what they don’t need orcan’t really use. This statement is an example of a missionstatement affecting the company’s:
1/23/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_5103/10increasing its market share in the bodybuilding equipmentmarket 5% by rolling out marketing campaigns to extremeathletes and obtain 1000 new leads for its new product lineby July 2016. This is an example of a company’s:

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 10 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Winter
Professor
NoProfessor

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture