MKTG 105 - GLOBAL Chapter 3

MKTG 105 - GLOBAL Chapter 3 - GLOBAL Chapter 3 Informal...

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GLOBAL: Chapter 3 Informal institutions: socially transmitted info, part of the heritage we call cultures, ethics and norms Ethnocentrism: self-centered mentality within a society - people see their culture, norms, ethics as the norm - cultural literacy: detailed knowledge of a culture that enables a person to function effectively within it Creating a global mindset: - flexibility is key - bridging the gap - building a global mentality - cultural adaptability LANGUAGE and RELIGION are the two main concepts of culture. English: lingua franca – global business language - economic output of English speaking countries
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Unformatted text preview: -globalization calls for common language Context: background against which interaction takes place-cluster approach: groups similar-culture countries-dimension approach: power distance, individualism/collectivism, masculine/feminine, uncertainty avoidance, long-term orientation-ethics: principles, standards, norms of conduct governing firm and individual behavior-corruption: abuse of public power for private benefits usually in the form of bribery-cultural intelligence: awareness knowledge skills convergence divergence | Crossvergence...
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  • Spring '13
  • Collins
  • Sociology, socially transmitted info, convergence  divergence

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