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Unformatted text preview: 4/2/08 Message: Rhetoric Exigence : A problem or an obstacle. Something is not right. Something needs to be done. Rhetorical Situations : modified through discourse (language) Example: You cannot stop the hurricane, but you can make sure you are prepared Invention : the process by which rhetors or communicators adapt to an audience what they have determined to be factor truth in order to accomplish a purpose Involves a basic plan for the message Basically you are selecting ideas/themes to be discussed Two Different Kinds of Persuasion Manipulative Persuasion : usually done by the media. This type of persuasion works by persuasion, images, attractive spokespeople. Not always unethical. Can support ethical causes. Ex: if you shop here, you will look like this Argumentative Persuasion: Builds argument out of evidence and reasoning Aristotle talked about Argumentative Proofs: Logos: Logic: persuasion involving reasoning and evidence. Look at stats, studies, examples Pathos: Emotions...
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- Spring '08