Running head: AUDIT EXERCISE PAPER TWO
Kawana Waters
MGT 497
Donnie Smith
3/18/13
This paper will indicate the two audit exercises that are from Chapters three and
four from the textbook. The first audit exercise will be about the product’s demand,
competition’s response, level of unusualness of innovation, introduction feature that
could affect the best result of advancement, as well as other factors. However, the second
audit exercise will have the process of demand of certain conditions for innovation with
consideration to the business. Also it will decide the intenseness of the business to
assassinate a strategic innovation.
Apple has been chosen for the company to talk about for these two audit
exercises. Everyone has heard about this business and their products have grown to be
important items in our lives. The first audit exercise will decide the demand for Apple
products, factors that can affect a successful innovation, the company’s standards, the
competition’s response, the level of unusualness, and other factors.
According to White (2011), the following elements define an option’s value:
product’s demand, factors to hasten adoption, aspects that can hinder innovation’s
success, the probability of a powerful response from competition, the probability that the
competitive advantages are continued, factors within the company to set standards,
commercialization costs, the available resources for production, the level of newness
brought about by the innovation, product development costs, advantageous opportunities,
and places where occurrence of damage is probable. To contract with these factors, we
will talk about iPhone, the revolving innovation that elevated Apple to its level of
success.
The first thing we will talk about is the demand for the product. Since the iPhone
was first released, it has been a great success. The initial model that went on sale in June,
2007 has expanded the market. Vogelstein (2008) stated that market analysts were
guessing that sales would reach to approximately three million units by the end of 2007,
making it the fastest-selling smartphone in history. The very same thing happened with
the next generations of smartphones. Although, the demand increased even more with
