22- DefPersuasion2012

0 interacnvitycmcrelships

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Unformatted text preview: campaign
 
 But
how
do
you
culNvate
 relaNonships
to
foster

 idenNficaNon?

 TAKING THE TIME MACHINE BACK
TO
ANCIENT
GREECE
 
 The
study
of
rhetoric
=

 The
art
of
effec;ve
communica;on
 Sophists
vs.
Plato/Socrates
 
 Aristotle
on
Rhetoric:
 
 Key
Components
of
Persuasion
 
 
 The
core
elements
of
persuasion
are
the
same
 today
as
yesterday.

 
 
 
 But,
what
sets
us
apart
from
Aristotle
is
our
MEDIA
 …which
changes
us
as
the
audience
 …and
also
the
strategies
we
use
as
persuaders.
 Is
Google
Making
Us
Stupid?
 Rooted
in
Marshall
McLuhan
(60’s)
 
 “…media
are
not
ju...
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This note was uploaded on 06/08/2013 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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