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22- DefPersuasion2012

22- DefPersuasion2012 - DYNAMICSOF CONTEMPORARY...

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D YNAMICS OF C ONTEMPORARY P ERSUASION @ LPORTER
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persuasion
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Is this what you think?
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Or is this what you think?
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persuasion Necessary Beneficial Aggressive Problematic
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persuasion Necessary Beneficial Aggressive Problematic Choice Trust
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persuasion ≠ coercion
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“Let me give you fve good reasons…”
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How we think persuasion works, depends on how we think communicaNon works.
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REMEMBER THIS? Linear Model of CommunicaNon Source Message Channel Receiver
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REMEMBER THIS? Linear Model of CommunicaNon Source Message Channel Receiver PROBLEMS ‐ It assumes passive receiver. It assumes no feedback. It assumes type of channel doesn’t ma:er.
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Persuasion is: the co‐produc/on of meaning that results when an individual or group of individuals uses language strategies and±or symbols to make audiences iden/fy with them.
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Persuasion in the Media Age Medium Persuader Message Audience
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Pepsi‐Twist Super Bowl 2003 Commercial hXp://www.youtube.com/watch?v=xVlA552soKw
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The Three LiXle Pigs
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22- DefPersuasion2012 - DYNAMICSOF CONTEMPORARY...

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