22- DefPersuasion2012

Butwhatsetsusapartfromaristotleisourmedia

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Unformatted text preview: Bear
 
 
 Strategies
of
Iden;fica;on

 1.  Obvious
and
direct
 
 “Hey,
I’m
a
Catholic
deer
hunter,
 I’m
happy
to
be
clinging
to
my

 guns
and
my
religion.”
 
‐

Paul
Ryan,
VP‐candidate
 
 
“You
persuade
a
man
only
insofar
as
you
can
talk

 
his
language
by
speech,
gesture,
tonality…aBtude,
idea,
 iden/fying
your
ways
with
his.”
–
Kenneth
Burke
 
 Strategies
of
Iden;fica;on

 2.
AnN‐thesis:
“us”
vs.
“them”
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Apple’s
Get
A
Mac
ad

 
 
...
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This note was uploaded on 06/08/2013 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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