22- DefPersuasion2012

Itassumestypeofchanneldoesntmaer persuasionis

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Unformatted text preview: 
of
CommunicaNon
 
 Source
Message
Channel

Receiver
 REMEMBER
THIS?

 Linear
Model

of
CommunicaNon
 
 Source
Message
Channel

Receiver
 
 PROBLEMS
 ‐

It
assumes
passive
receiver.
 ‐  It
assumes
no
feedback.
 ‐  It
assumes
type
of
channel
doesn’t
ma:er.
 
 Persuasion
is:

 the
co‐produc/on
of
meaning
that
results
 when
an
individual
or
group
of
individuals

 uses
language
strategies
and/or
symbols

 to
make
audiences
iden/fy
with
them.
 Persuasion
in
the...
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This note was uploaded on 06/08/2013 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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