22- DefPersuasion2012

Thebear strategiesofidencaon 1 obviousanddirect

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Unformatted text preview: Media
Age
 Medium
 
 Persuader

 
 
Message 


Audience
 Pepsi‐Twist
Super
Bowl
2003
 Commercial
 hXp://www.youtube.com/watch?v=xVlA552soKw
 
 
 The
Three
LiXle
Pigs
 Persuasion
is:

 the
co‐produc/on
of
meaning
that
results
 when
an
individual
or
group
of
individuals

 uses
language
strategies
and/or
symbols

 to
make
audiences
iden/fy
with
them.
 
 Persuasion
requires
IDENTIFICATION.
 
 Iden;fica;on

 
EffecNve
persuaders
form
relaNonships

 
 
EITHER
 to
change
OR
reinforce
views.

 
 The...
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This note was uploaded on 06/08/2013 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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