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overhead projector? Is there internet access? Are refreshments included in the hire? How much
help will you get with setting up the room itself, moving desks and chairs etc?
Some venues have their own publicity and promotion avenues to advertise events; they may
have a mailing list, or include your event on their website. Services such as these may cost
extra but it is often possible to negotiate.
5. Hidden costs.
Take into consideration whether there will be any hidden costs associated with using this
venue. It may be that you need to spend extra for your own parking fees, or travel expenses,
and your own meals and refreshments.
If you do have to pay extra for refreshments for your audience, make sure that is factored into
your pricing. Secret 2 Publicity Getting the publicity right is really the most crucial part of guaranteeing attendance at your event.
Without it no one will know about your workshop, and no one will come to it. So think about where
your potential audience is. Do they read the local press? Listen to local radio? Watch local TV? Do they
use events websites?
There are lots of ways to publicise, and of course you sometimes have to pay, but often you can get free
advertising space. Let’s look at what the possibilities for free advertising are.
Sometimes a venue adds events to their newsletter or their own website. Check whether this should be
paid for or if it is part of their room hire package.
Local papers often have a special section for local events and it is even possible they will run an article
about you, if what you do is interesting enough. There is also a chance you can pay to run an advertorial.
Sometimes a group of local papers offer syndicated advertising space, where you pay for your advert to
appear in different papers within the same time frame. Download free ebooks at bookboon.com 16 The Secrets to Workshop Success 7 secrets to planning a successful run up to your workshop Spet Magazines
These will guarantee your advert reaches your target market, but in general, magazines have a long lead
time, so you have to get your advertising in place many weeks before the workshop. It’s worth contacting
them to see if they have a free “What’s On” section, but often they need their advertising revenues to
survive so you may have to pay for a good placement.
Local Radio / TV
Get in touch with local radio or TV and see if they want a short filler interview about a topic related
either to your workshop or about the venue. You should be able to get in a plug about the workshop
within the interview time.
This has a huge capability to communicate to both global and niche markets, and we will cover that
further on in the e-book, but for now, find out whether your community has an events website. Check
whether it is free to advertise your event.
Find out whether you can put up posters in the venue itself. Your local library, supermarket and post
office often has a bulletin board for...
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This note was uploaded on 06/08/2013 for the course BA 206 taught by Professor Cuongvu during the Fall '13 term at Copenhagen Business School.
- Fall '13