The Late Silent Era in Hollywood

The Late Silent Era in Hollywood - The Late Silent Era In...

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The Late Silent Era In Hollywood, 1920-1928 1. During WW1, US became a global economic leader. Society was becoming less conservative---“roaring twenties”. Film industry benefited from high level of capital available during this period, and its films reflected the fast pace of life in the Jazz Age. Theatre Chains and the Structure of the Industry: Vertical integration: 1. The biggest firms jockeyed for power by combining production and distribution with expanding chains of theaters. This three-tiered vertical integration guaranteed that a company’s filmed would find distribution and exhibition. The bigger the theatre chain owned by the firm, the wider its film’s exposure would be. Ex) Loew’s Inc. ( movie theater chain)---Metro (firm)—Goldwyn Pictures=Metro-Goldwyn-Mayer(MGM) 2. Block booking —Required the rental of other, less desirable films if exhibitor wanted a film from that same company with high box-office potential. Picture Palaces
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This note was uploaded on 04/07/2008 for the course VIS 84 taught by Professor Mangolte during the Fall '07 term at UCSD.

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The Late Silent Era in Hollywood - The Late Silent Era In...

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