Chap005 - Chapter 05 Consumer Behavior True False Questions...

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Chapter 05 Consumer Behavior True / False Questions 1. Generally, people buy one product or service instead of another because they perceive it to be a better value. True False 2. The buying process begins with a comparison of available alternatives. True False 3. The greater the difference between a consumer's unsatisfied need and the desired state, the greater the need recognition will be. True False 4. Brenda wants a new car that will be dependable transportation and look good. She wants to satisfy both functional and psychological needs. True False 5. When Glen is thirsty, he always buys a Coke. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke. True False 6. One benefit of having satisfied customers is that they may spread positive word of mouth. True False 7. Setting high customer expectations is a good strategy that will help to avoid customer dissatisfaction in the long run. True False 8. Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation. True False 9. Maslow's Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. True False
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10. Situational factors sometimes override psychological and social factors in the consumer decision process. True False 11. Frazier is out of milk and bread and needs to decide what is for dinner. He will be stopping at the grocery store on the way home. Frazier will likely engage in limited problem solving. True False 12. Consumers involved in habitual decision making engage in little conscious decision making. True False 13. As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. Arnie knows habitual purchasers with strong store loyalty are great customers. True False 14. Rachael is visiting colleges before applying to schools. Rachael is likely to be involved in an impulse buying process. True False 15. When making an important purchase, consumers often consult friends and family. This is considered an external search for information. True False 16. Mary will not consider purchasing an "American" car brand based on negative comments made by her parents, therefore she has developed a negative attitude toward "American" brand cars. True False 17. A reference group may have direct or indirect influence on your attitude toward a particular clothing store. True False 18. After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. This is an example of postpurchase cognitive dissonance. True False Multiple Choice Questions 19. Marketers often use principles and theories from __________ and __________ to decipher many consumer actions and develop basic strategies for
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dealing with their behavior.
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