Chap007 - Chapter 07 Global Marketing True False Questions...

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Chapter 07 Global Marketing True / False Questions 1. Most Americans tend to take access to global products and services for granted. True False 2. Changes in technology, especially communications technology, have been the driving force for growth in global markets. True False 3. The globalization of consumption is also known as offshoring. True False 4. The IMF is the only international organization that deals with the global rules of trade among nations. True False 5. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. True False 6. The Big Mac Index is a measure of economic health in a country. True False 7. Less-developed countries like Switzerland and Britain are experiencing rapid population growth. True False 8. Colin wants information about the infrastructure in the countries his company is planning to export to. He will gather information about the transportation and communications capabilities in each country. True False 9. Tariffs artificially lower prices and therefore lower demand. True False 10. The North American Free Trade Agreement created an economic and monetary union among the three countries.
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True False 11. Global expansion often begins when a firm receives an order for its product from another country. True False 12. Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products. True False 13. When entering into a joint venture, the burden of ownership, control and profits is not shared. True False 14. Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. True False 15. There is only one global product strategy: to sell a product or service similar to that sold in the home country, but include minor adaptations. True False 16. An effective global pricing strategy can be easily established by setting the same prices in every market around the world. True False Multiple Choice Questions 17. Globalization refers to the process by which __________ flow(s) across national borders. A . goods B. services C. capital D. people E. all of these 18. Globalization refers to the process by which goods, services, capital, people, and ideas:
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A. are on shored and offshored. B. flow across national borders. C. are integrated through IMF facilitation. D. form joint ventures. E. all of these.
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