Chap014 - Chapter 14 Supply Chain and Channel Management...

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Chapter 14 Supply Chain and Channel Management True / False Questions 1. In the four Ps of marketing, Place refers to all the activities required to get the right products to the right customer when that customer wants it. True False 2. Supply chain management creates value by getting products to customers efficiently. True False 3. A marketing channel and a supply chain are virtually the same. True False 4. Logistics management concentrates on control of retail sales in the supply chain. True False 5. Logistics managers tend to focus on making sales while marketing managers tend to focus on keeping costs low. True False 6. CPFR refers to cost, profit, frequency, and return in an inventory management system. True False 7. Radio frequency identification tags (RFIDs) automatically transmit information about a container's contents or individual products. True False 8. Quick response systems allow retailers to maximize their inventory holdings. True False 9. Supply chain relationships evolve when the parties want something from one another. True False 10. For a supply chain to operate efficiently, the participating members must cooperate. True False 11. Conflicts within a supply chain tend to be more pronounced when the members are part of a
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corporate vertical marketing system. True False 12. Successful supply chain relationships develop because all parties make credible commitments to the relationship. True False 13. CPFR helps channel members to share information and collaborate more efficiently. True False 14. Universal product codes (UPC) are used to describe products for inventory taxation purposes. True False 15. Retailers generally have no prior knowledge of the merchandise they will be receiving from suppliers in any particular shipment. True False Multiple Choice Questions 16. Students of marketing often overlook or underestimate the importance of Place in the marketing mix simply because: A . it happens behind the scenes. B. it conflicts with promotion. C. it occurs after making pricing decisions. D. no one is directly in charge of place decisions. E. the product itself is so much more important. 17. In marketing's four Ps, Place refers to all activities required to get: A. the design of the terminal location for products accomplished. B. the right products to the right customer when that custo C. access to the physical space within a retail establishme D. consumers to the destination. E. demand chain management functionally operable.
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