E COMMERCE ASSIGNMENT(BSIT.033J.2015).docx - TECHNICAL UNIVERSITYOF MOMBASA NAME DENIS FRANCIS OTIENO ADM NO BSIT\/033J\/2015 UNIT E \u2013

E COMMERCE ASSIGNMENT(BSIT.033J.2015).docx - TECHNICAL...

This preview shows page 1 - 2 out of 2 pages.

TECHNICAL UNIVERSITYOF MOMBASA NAME: DENIS FRANCIS OTIENO ADM NO: BSIT/033J/2015 UNIT: E – COMMERCE( Assignment) LECTURER: MR ONDIMU QUESTION: In not more than two pages, use Michael Porter’s five forces to propose an e- commerce strategy for Technical University of Mombasa Michael Porter’s five forces analysis looks at 5 key areas i.e. Threat of new entry, Bargaining power of buyers, Bargaining power of suppliers, Threat of substitutes and Competitive Rivalry. (1) Threat of new entrants - Refers to the threat that new competitors pose to existing competitors in an industry. TUM can implement the following strategies to counter this threat; * proper advertisement of the institution so as to establish its brand name in the region. This allows customers to consider the university as a first choice in the region. * introduction of highly differentiated products i.e. offering courses that are not found in other universities and making them known to the public.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture