TECHNICAL UNIVERSITYOF MOMBASANAME: DENIS FRANCIS OTIENOADM NO: BSIT/033J/2015UNIT: E – COMMERCE(Assignment)LECTURER: MR ONDIMUQUESTION: In not more than two pages, use Michael Porter’s five forces to propose an e-commerce strategy for Technical University of MombasaMichael Porter’s five forces analysis looks at 5 key areas i.e. Threat of new entry, Bargaining power of buyers, Bargaining power of suppliers, Threat of substitutes and Competitive Rivalry.(1) Threat of new entrants-Refers to the threat that new competitors pose to existing competitors in an industry. TUM can implement the following strategies to counter this threat;* proper advertisement of the institution so as to establish its brand name in the region. This allows customers to consider the university as a first choice in the region.* introduction of highly differentiated products i.e. offering courses that are not found in other universities and making them known to the public.