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Unformatted text preview: to know the potential partner before committing
16 4 Cs to partner selection Complementary
levels of risk
17 Structuring the Alliance to
Reduce Walling off
critical technology Establishing
safeguards Opportunism by partner
reduced by: Figure 14.1 Agreeing to swap
and technologies Seeking credible
18 Characteristics of a Global
Alliance Players are independent prior to the creating of the alliance
– benefits of the alliance
– control over operations Players continue to contribute
– products 14-22
19 Characteristics of a Strategic...
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This note was uploaded on 06/12/2013 for the course BUSINESS 6023 taught by Professor Dr.all during the Fall '12 term at Arkansas State.
- Fall '12