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1 agreeing to swap valuable skills and technologies

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Unformatted text preview: to know the potential partner before committing 14-20 16 4 Cs to partner selection Complementary Complementary skills skills Cooperative cultures Compatible goals Commensurate Commensurate levels of risk levels 17 Structuring the Alliance to Structuring Reduce Opportunism Reduce Walling off critical technology Establishing contractual safeguards Opportunism by partner reduced by: Figure 14.1 Agreeing to swap valuable skills and technologies Seeking credible commitments 14-21 18 Characteristics of a Global Characteristics Alliance Alliance Players are independent prior to the creating of the alliance Players share – benefits of the alliance – control over operations Players continue to contribute – technology – products 14-22 19 Characteristics of a Strategic...
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