Unformatted text preview: intangible property. Disadvantages:
– Lack of control.
Crossborder licensing may be difficult.
Creating a competitor
9 Franchising Advantages:
– Reduces costs and risk of establishing enterprise. Disadvantages:
– May prohibit movement of profits from one country to support operations in another country.
– Quality control. 14-11
10 Joint Ventures Advantages:
– Benefit from local partner’s knowledge.
Shared costs/risks with partner.
Reduced political risk. Disadvantages:
– Risk giving control of technology t...
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- Fall '12
- partner, Subsidiary, location economies, Market Entry Strategies