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Unformatted text preview: intangible property. Disadvantages: – – – Lack of control. Cross­border licensing may be difficult. Creating a competitor 14-10 9 Franchising Advantages: – Reduces costs and risk of establishing enterprise. Disadvantages: – May prohibit movement of profits from one country to support operations in another country. – Quality control. 14-11 10 Joint Ventures Advantages: – – – Benefit from local partner’s knowledge. Shared costs/risks with partner. Reduced political risk. Disadvantages: – – – Risk giving control of technology t...
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