Maycauserivalstorethinkmarketentry

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Unformatted text preview: mitments ­ a decision that has a long­term impact and is difficult to reverse. – May cause rivals to rethink market entry. – May lead to indigenous competitive response. Small scale entry: – Time to learn about market. – Reduces exposure risk. 14-5 5 Entry Modes Exporting Turnkey Projects Licensing Franchising Joint Ventures Wholly Owned Subsidiaries 14-7 6 Exporting Advantages: – Avoids cost of establishing manufacturing operations. – May help achieve experience curve and location economies. Disadvantages: – – – – May com...
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This note was uploaded on 06/12/2013 for the course BUSINESS 6023 taught by Professor Dr.all during the Fall '12 term at Arkansas State.

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