Unformatted text preview: eign markets
Host country may require some local ownership
14 Global Alliances, however,
are Companies join to attain world leadership
Each partner has significant strength to bring to the alliance
A true global vision
Relationship is horizontal not vertical
When competing in markets not part of alliance, they retain their own identity
15 Partner Selection Get as much information as possible on the potential partner
Collect data from informed third parties
– former partners
former employees Get...
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This note was uploaded on 06/12/2013 for the course BUSINESS 6023 taught by Professor Dr.all during the Fall '12 term at Arkansas State.
- Fall '12