L17 Media - The Media Lecture 17 March 3, 2008 Pol 1101...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
The Media Lecture 17 March 3, 2008 Pol 1101
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Key concept: Legitimacy Legitimacy: extent of popular involvement Governments (especially constitutional democracies) rely on legitimacy for state building 1. Importance of popular consent (campaigns, speeches, media etc) 2. The more people perceive government working in their interest, the more willing to expand its power (polls, media , political parties, etc)
Background image of page 2
The Media and Politics "The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process." - Democratic candidate Adlai Stevenson, 1956 “News is a commodity. It’s information retrieval. It’s not a matter of better or worse; you sell it at the market price. It’s like wheat. - Former head of NBC News Reuven Frank
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Media and Politics Check out http://livingroomcandidate.movingimage.us/ The role of the media has changed in American politics The attitude has changed: from formality (1952) to directness (1960) to emotionalism (1964) to smoothness (1980) to stone throwing (1992) to major mud throwing (2004)
Background image of page 4
The Media and Politics The techniques have not changed so much, including Biographical Candidates whose backgrounds and qualifications for office are not well known tend to use biographical ads to present the most favorable versions of their life stories. Children Images of children play on a number of powerful emotions, including fear, anxiety, and hope for the future. These images command the viewers' attention and tug at their heartstrings. The most famous of all presidential campaign ads is Lyndon Johnson’s "Peace Little Girl (Daisy)"
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Media and Politics The techniques have not changed so much, including Commander in Chief Is the candidate fit to be the Commander in Chief, to be entrusted with the power to go to war and the responsibility of defending the country? Real People If the candidate is usually the star of a commercial, then “real people” can serve as valuable extras. Backfire The words, or image, of a candidate can be used against him to show that the candidate cannot be believed, has broken a promise, or has “flip-flopped” on an important issue. Based on the premise that the camera, or the microphone, doesn’t lie, these ads are effective because they let the candidate incriminate himself.
Background image of page 6
The Media and You Selective Perception Individuals “interpret’ information they receive from the news through their previously held beliefs Selective Exposure Individuals “seek out” information sources that are likely to fit with their previously held beliefs Do these information processing factors explain your news habits?
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Media and You Where do you get your news? Specify Television news (nightly news, morning news, local news) Cable TV (CNN, MSNBC, Fox etc) Newspapers and magazines (which title?) The web (which site?) Entertainment (The Daily Show etc) Radio (talk radio – which – etc) Other – or “Nowhere, too busy”
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/07/2008 for the course POL 1101 taught by Professor White during the Spring '07 term at Georgia Institute of Technology.

Page1 / 21

L17 Media - The Media Lecture 17 March 3, 2008 Pol 1101...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online