1 Introduction The Food Industry in Bangladesh is one of the rapidly growing industry. It is an industry where speed of service with quality foods are considered a strong priority. Since in today’s busy lifestyle people often do not have time to sit and have a meal. Moreover, according to statistics in 2019, the Fast Food Industry around the globe was $611B and projected to grow on an average of 4% each year. From this Fast Food Industry, Burgers are widely popular among customers, it is not only cheap but it also satisfies customers hunger. If a customer wants a good meal they might have to spend more than 800-1000 BDT. Burger places are perfect social endeavor places to satisfy the hunger of customers. Synopsis Company Description Fatty Burger is a new startup business that will focus on customers’satisfaction as the first priority. The place will be fully air conditioned, free Wi-Fi will be provided, and customers will receive warm welcome as they enter the restaurant. Big Fast-food business often tends to change the quality of food as they tend to grow. But Fatty Burger, however, will ensure customers are treated as kings and queens and are offered quality foods at a speed service.
2 Mission To become customers favorite place to eat and drink. Vision To be the most profitable business and become even better at serving customers delicious food each day. Goals To deliver quality food in a friendly environment. Competitive Advantage Cheaper price Quicker services Marketing Since this is an era where customers are dependent on digital platform. As a startup business, we will heavily market about our product and services in two digital platforms, Facebook and Instagram. The platform will be boosted in order to grab a large number of customers.