Sampling methodology

Sampling methodology - Our survey asks questions concerning...

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Our survey asks questions concerning soft drink drinks, such as Coke and Pepsi. The survey has three main objectives. First, we want to see whether it is possible to word a question in different ways to obtain different responses. Second, we wanted to determine if characteristics of the interviewer affected responses to questions. Finally, we wanted to see whether anonymity affected question response. We took a list of everyone in the Class of 2012 network on Facebook and selected every 10 th person to participate in the survey after choosing a random starting point. The starting point was selected using a random integer feature on a calculator, and that number corresponded with the first person to be selected.
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Unformatted text preview: This is a systematic random sample because it surveys every 10 th person. The population represents those people who are a part of the Johnson school Class of 2012 network on Facebook. It does not represent everyone in the class of 2012 because not everyone has a Facebook. We randomly collected a group of students from the Johnson school Class of 2012 network on Facebook to participate in our survey. On the survey, we worded some questions different in a way that could result in a bias. We wanted to know whether this wording of question would cause a significant change in survey responses....
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