chapter 9 - Entertainment in history o Mass media have...

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Entertainment in history o Mass media have magnified the audience for entertainment o Technology has brought refinement o But the core categories are still the same: Storytelling Music Technology-driven entertainment o Gutenberg’s moveable type launched the Age of Mass Communication Messages could reach huge audience Literature split into various genres o New media Literature adapted as technology permitted Movies, radio, TV extended the reach of books Music became ubiquitous Entertainment genres o Genres = broad thematic categories of media content o Genres = subdivision of categories of storytelling and music o Storytelling and music can be broken down further o Genres can be blurred o Sports = clearest genres due to agreed-upon rules Performance as media entertainment o Authentic performance = live with on-site audience Audience Feedback Technology o Mediated performance = modified and adjusted for delivery to an audience by mass media Mediated messages o Music o Movies o Sports Storytelling o Genres of literature Fictions and nonfiction Poetry and prose Medieval, antebellum, postmodern Geographic, ethic and cultural traditions Ideological – Marxist, fascist and libertarian Thematic – mysteries, romances, sports, biographies, hobbies Storytelling: Media-defined tends o These are audience-driven o Once an audience tires of trend, it dies o Past television trends:
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Variety shows Quiz shows Western shows Police shows Talk shows Reality shows Police shows Music o Rockabilly revolution o Black music o Hillbilly music o Rock ‘n’ roll Sam Phillips Ike Turner and His Kings of Rhythm, Rocket 88 Elvis Presley (1954) Music of dissent o Entertainment can be political o Vietnam War spurred protest and patriotic songs o Stephen Foster,
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Christopher Reinemann
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