Chap001 Review Questions - Chapter 01 Consumer Behavior and...

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Chapter 01 Consumer Behavior and Marketing Strategy Multiple Choice Questions 1. Why is China very attractive to marketers around the world? A. because it marketing approach cultures B. Chinese consumers are very brand loyal C. they are the heaviest users of the Internet D. Chinese teens are easier to understand because they are less " E. because of its massive population, rising income, and emergin 2. _____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. A. Marke ting B. Consumer behavior C. Psychographics D. Demographics E. Psychology 3. One primary function of Harriet's job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company's products and services to satisfy needs and the impacts that these processes have on the consumer
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and society. Harriet works in the field of _____. 4. Which of the following is NOT true regarding consumer behavior? 5. Which of the following is a key aspect regarding consumer behavior? 6. Which of the following is NOT an application of consumer behavior?
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A. marketing strategy B. human resource management C. regulatory policy D. informed consumers E. social marketing 7. Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?
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  • Fall '12
  • Pantel
  • Marketing, d., B., c., E., uct

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