Ch. 2 Review MKG 310 - Chapter 02 Cross-Cultural Variations...

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Chapter 02 Cross-Cultural Variations in Consumer Behavior Multiple Choice Questions 1. What are the major challenges facing Wal-Mart, Carrefour and Tesco in the Chapter 2 opener? A. The superstore and hypermarket formats do not always work in Latin America and Asia. B. Higher levels of selection are generally required in the Latin American and Asian stores compared with the European and North American stores. C. The size of the Latin American and Asian markets are attractive, but they are complex in nature and are very different from European and North American markets. D. a and c. E. b and c. 2. Which of the following is a cultural factor that affects consumer behavior and marketing strategy? 3. Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?
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4. Which of the following statements is FALSE regarding cross-cultural marketing? 5. Which one of the four segments of world citizens feels positively about international brands, value their symbolic aspects, and are less concerned about corporate responsibility? A. Global citizens B. Global dreamers C. Antiglobals D. Global Agnostics E. Global trendsetters 6. Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality? 7. _____ is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.
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