mkt301 - Teakora M Davis MKT 301 1 An example of needs...

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Teakora M. Davis MKT 301 1. An example of needs wants and demands that the Build-A-Bear customers demonstrate are as follows: Needs: Many of the customers for this particular company share all three of the basic needs physical, individual and social needs. Their individual needs are met as the preteens have the ability to self-express themselves through the creation of their individualized bear. They have the ability to pick an animal, an outfit, voice, etc. Their social needs are met as they connect on an affectionate level with the animal that they’ve created. Lastly, their physical needs are met as they are provided a feeling of warmth and safety when they arrive home with their new bear. Wants: Although a bear is not a necessity, many preteens choose that they want one of their own. They are given the opportunity to do so. This is an example of a want because it is not something that they must have for their survival; the bear is just a nice to have.
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  • Fall '07
  • Unk
  • Marketing, Want, bear, Actual Product, Teakora M. Davis

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