Remarkable Product Presentation_Zipcar

It drives self evident slogan self evident slogan

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Unformatted text preview: it is $750 for an accident. “Like public transit, but you can go wherever you want”, $8- 10/hr, $74- 96/day Sa2sfies a Prac2cal Need: Parking Many Zipcar lots - Access cars from many loca2ons - Don’t have to worry about overnight parking Self- evident What does this do? It drives. Self evident: Slogan Self Evident: Slogan “Wheels when you want them” - Rent cars wherever you want whenever you want Emo2onal Hook: Driving your own car -   18+ (many c...
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This note was uploaded on 06/20/2013 for the course E&M 660.352 taught by Professor Michaelagronin during the Spring '13 term at Johns Hopkins.

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