Remarkable Product Presentation_Zipcar

User research satisfies a practical need sleeper

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Unformatted text preview: •  Johns Hopkins - $0 applica2on fee, $25 annual membership •  Rental rates: $8- 10/hr, $74- 96/day •  Gas + insurance included •  180 miles/day What Makes a Product Remarkable? User Research Satisfies a Practical Need Sleeper Boring Remarkable! Has an Emotional Hook Indulgent Features and Qualities are Self-Evident Design Psychological Insights Design EN.660.352 Agronin 2012 Advertising Packaging Brand Sa2sfies a Prac2cal Need: Cost College campuses – Buying a car and parking fees are too expensive Gas and insurance is included. - You can buy insurance plans, but without an insurance plan...
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