Course_syllabus_201SP - Marketing Management for New...

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Instructor: Strother (Stroh) Brann Burton D. Morgan Center - Room 234 Phone: (765) 494-1889 E-mail: [email protected] Office hours by appointment: Tuesday and Thursday – 8:00-10:00 and 3:00-4:30 Course overview: The objective of this course is to provide you with an in-depth understanding of contemporary issues in business principles and practices for entrepreneurs. You will be given the opportunity to build this understanding through various interactive exercises. In completing these successfully you will develop a methodology for deriving solutions to those issues. Areas covered during the course will include marketing, management teams (including leadership and team building), financial analysis and forecasting, cash flow management and business planning will also be covered. How much we get out of this experience depends to a great extent on how well we all communicate. There will be an emphasis on interactive learning . Team based project assignments and active class discussions will be utilized to afford you the best possible opportunity to fully apply the concepts. Application of all of the above course content in a real world setting will be delivered by student teams developing and presenting a business plan for a start-up enterprise. Successful completion of the course will require that you share your thoughts, ideas and opinions . Outside speakers with experience in various areas of concern to the entrepreneur (e.g., funding, intellectual property, and marketing) will be brought in whenever possible. Textbooks: Liu, Sandra S., “Being Your Own Boss: Entrepreneurial Tools for Market Planning and Execution” Timmons, Jeffry A., Andrew Zacharakis, Stephen Spinelli, “Business Plans That Work” ENTR 201 website : This is the “GPS” for your course. You will need to become familiar with it and how to navigate around in it. We will go over this briefly during the first two class periods. If you have any questions after the first week, feel free to contact me. You are responsible for reading the assigned textbook chapters, and the materials posted in Moodle for each class period –in advance of that class. You are responsible for reading the various supporting materials posted in Moodle regarding assignment requirements, resources and general information. You are responsible for reading the blog linked to Moodle. This is all part of your participation (see Class Attendance and Participation below). //home/vdimitrov/6678/9145e1128ab157d334365f5c6dcd7f9e292ab4d0.doc
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This note was uploaded on 04/07/2008 for the course ENTR 201 taught by Professor Brann during the Spring '08 term at Purdue.

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Course_syllabus_201SP - Marketing Management for New...

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