World Marketing

World Marketing - Ways of the World BRAZIL (FDI = $214.3...

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    Ways of the World
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    BRAZIL (FDI = $214.3 billion) official language = Portuguese Tudo bem? (Hey, what’s up) Brazilians express their emotions greeting: abrazo, handshake, air-kiss appt = arrive 10 or 15 min late
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    BRAZIL (continued) let your host lead the business talk expect lots of coffee* avoid purple flowers (death) conversation: kids, jokes, avoid Argentina
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    RUSSIA (FDI = $90.7 billion) greetings: handshake, hug, 3-cheek kiss don’t mask emotions Russians typically have 3 names: Ivan (Christian) Petrovich (father’s name) ; evich, ovich Suslov (family name)
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    RUSSIA (continued) in conversation, use both first names (e.g. Ivan Petrovich) on the street, little eye contact in business, direct eye contact be punctual for appts
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    RUSSIA (continued) don’t litter, it’s offensive to Russian neatness & illegal
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This note was uploaded on 04/07/2008 for the course BMGT 350 taught by Professor Boyd during the Spring '08 term at Maryland.

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World Marketing - Ways of the World BRAZIL (FDI = $214.3...

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