Brand - Raven Boston Mr Neher MKT 3331-03 October 5 2011...

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Raven Boston Mr. Neher MKT 3331-03 October 5, 2011 Brand Segmentation Examples of national brands Example one: Geographic segmentation fit the needs of individual geographic areas, localizing the product, advertising, and sales effort the geographic difference in needs and wants. Brand: B swim, this brand can be advertised in areas where there are beaches or a lot of swimming pools. Also, this brand is different, people that live in Alaska or places where there is snow would be interested, or will this particular brand advertise in colder states. Example two: Demographic segmentation defines consumer groups according to demographic variables such as gender, age, income, occupation, household, and family lifecycle. Brand: Disney, this brand targets children. It has children wear for young boys and girls and teenagers as well as, toys, movies, posters ect.. This brand is segmented
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Unformatted text preview: . This brand is segmented different because, it targets children. Many adults would not shop for anything Disney for themselves nor will professional businesses. Example three: Psychographic segmentation division of a population into groups having similar attitudes, values, and lifestyles. Brand: Nike, those that are interested in sports, or have a sports team are targets to this brand. People that are not sports fan and do not wear sneakers would not be interested in buy for this brand Example four: Product- related segmentation division of a population into homogeneous groups based on their relationship to a product. Brand: Apple/MAC computers used in businesses. These computers help receptionist store data, conference calls, ect....
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  • Fall '11
  • Dr.Neher
  • Marketing, Advertising, Brand, Psychographic segmentation division, related segmentation division

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