chp 16 - Raven Boston Mr Neher MKT 3331-03 Table 9 Chapter...

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Raven Boston Mr. Neher MKT 3331-03 November 11, 2011 Table 9 Chapter 16 Q 6. Identify and describe the different advertising media. Which are on the rise? Which are facing possible decline? Radio, Television- network and cable combined, Newspapers, Magazine, Direct mail, Outdoors advertising, Interactive media, and other advertising media. Q 7. What is the role of an advertising agency? An advertising agency’s role is to help business plan and prepare advertisement. Q 8. How can firms use marketing public relations (MPR) to their advantage? Public relations refer to narrowly focused public relations activities that directly support marketing goals. Public relations is an efficient, indirect communication channel through which a firm can promote products. Q 9. Describe the ways in which marketer assess promotional effectiveness. Evaluate different strategies, prevent mistakes before spending money on specific programs, and improve their promotional programs.
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  • Fall '11
  • Dr.Neher
  • Marketing, Advertising agency, Consumer oriented sales

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