Unformatted text preview: stage might bring new technology to a product category. Also, marketers may do promotional campaigns stress information about its features. Challenges they face may include technical problems and financial losses are common when firm spend money on advertising. 5. Choose one of the following goods and services and describe your strategy for taking it to the next stage in its product life-cycle. Because text messaging is apart of the growth stage the firm starts to realize the profits from its investment in a product. Text messaging, once a customer has purchased a cellular device, I start by advertising text messaging feature including the ti9, picture messaging etc....
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- Fall '11
- Marketing, Product life cycle management, Firm, Text messaging, Textmessaging