Unformatted text preview: various demographic and geographic segments want and need. However, marketers does not suggest that psychographic segmentation is an exact science, but it does help marketers quantify aspects of consumers’ personalities and lifestyles to create goods and services. Culture, family, social activities, and jobs in a psychographic segmentation, helps marketer create products that will best accompany their needs and many different ways. In addition, using psychographic segmentation help marketers plan and promote more effectively....
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- Fall '11
- Marketing, Psychographic, psychographic segmentation, Mr. Neher, psychographic segmentation help