Internet Exercise - Raven Boston Mr Neher MKT 3331-03 Table...

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Raven Boston Mr. Neher MKT 3331-03 October 14, 2011 Table 9 Internet exercise Psychographic segmentation is a division of a population into groups having similar attitudes, values, and lifestyle. Looking at three different websites , and using the VALS approach, which is segmentation system that divides consumers into eight psychographic categories: innovators, thinkers, achievers, experiencers, believers, strivers, makers, and survivors. The Caterpillar website prime prospector are those that work in construction. However, the cat brand and the caterpillar are different, but they both share a rich heritage. Using the VALS approach this website target many people who have a desire in heavy construction, paving, waste, mining, landscaping, general construction, agriculture, pipeline ect. The product that is sold from Cat, I think there is a big psychographic relationship in regards to the construction bosses, construction team members etc. that use this particular product. Psychographic
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  • Fall '11
  • Dr.Neher
  • Marketing, Aunt Jemima, psychographic segmentation

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