Raven%20Boston - Raven Boston Mr Neher MKT 3331-03 Chapter...

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Raven Boston Mr. Neher MKT 3331-03 September 26, 2011 Chapter 8 Homework 6. Distinguish among survey, experiments, and observational methods of primary data collection. Cite examples of each method. 1) An observational study is a study in which the researcher simply observes behavior without interference or influence on the behavior. There are many possible observational study examples. Below is one example of an observational study. Ex: Imagine that you were interested in whether karaoke singers who are more animated would receive more applause from the audience. You could visit a restaurant that has karaoke and observe karaoke singers during one evening. You could rate each karaoke singer with respect to how animated the singer was. Moreover, you could rate the degree of applause that each singer received. You could then determine whether there was any correlation between how animated the singers were and the applause that they received from the audience. Cite:
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Unformatted text preview: Or a research counting the number of cars driving though a drive thru. 2) Survey Methods a researcher must ask questions to get information on attitudes, motives, and opinions. According to the marketing book, it is easier to exact demographics information from a survey. Also, to get this information a researcher can perform interviews and questionnaires Ex: Telephone interviews, personal interviews, focus group, mail survey, fax survey, online survey and other internet- based methods. 3) Experimental Method is the scientific investigation in which a researcher controls or manipulate a test group and compare the results with those of a control group that did not receive the experimental controls or manipulations. Ex: There has been many experiments with the tasting of Pepsi and Coca- Cola Without the subjects knowing which drink they are drinking they will decide which is a better tasting drink....
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