PRINCIPLES OF MARKETING-G12_Week1_Marketing Principles and Strategies(What is marketing and its trad

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PRINCIPLES OFMARKETINGLesson 1 : What is marketing and its traditionalapproaches?Marketing Principles andStrategies
Cross Word PuzzlePrinciples ofMarketingSDMQDABCRTHTYQHIALCARESOIIETKCRVSFDXUSPTGLVBKDEGZHDPDTSSCOEDOMTPEWESTTSETYUIOPBCVNXANTIYIVGVTRADITIONALINMOWRTYULFGHJEXPECTATIONSLBNFGTJYQLPOSZDIAGONALHORIZONTALMARKETINGTRADITIONALEXPECTATIONSVERTICALNEEDSWANTS
Correct Answer forCross Word Puzzle
Cross Word PuzzlePrinciples ofMarketingSDMQDABCRTHTYQHIALCARESOIIETKCRVSFDXUSPTGLVBKDEGZHDPDTSSCOEDOMTPEWESTTSETYUIOPBCVNXANTIYIVGVTRADITIONALINMOWRTYULFGHJEXPECTATIONSLBNFGTJYQLPOSZDIAGONALHORIZONTALMARKETINGTRADITIONALEXPECTATIONSVERTICALNEEDSWANTS
Principles ofMarketingWhat can you sayon the imagesposted in theright?What do youthink are thecommoncharacteristics ofthe shownimages?
Define and understandmarketingDescribe thetraditional approachesto marketing
What isMarketing?Lesson 1 :What is marketing and its traditionalapproaches?The term ‘marketing’ is usually associatedwith its root word ‘market’, whichtypically defined as a place wherecommercial dealings, the selling and thepurchasing of goods are happening.Principles ofMarketing
What isMarketing?Lesson 1 :What is marketing and its traditionalapproaches?It is the integrated process by which theproduct, price, place and promotion arestrategically planned and implemented tosatisfy the customer’s needs, wants, andexpectation thus, establish a mutuallybeneficial relationship.Principles ofMarketing
Lesson 1 :What is marketing and its traditionalapproaches?As per William Stanton in his book of Fundamentalsof Marketing,marketingis a “total system ofinteracting business activities designed to plan,price, promote and distribute want- satisfying goodsor services to present and potential customers.”3 DEFINITIONS OF MARKETINGthat can beconsidered essential to the learners in studying thedifferent approaches to marketing.Principles ofMarketing1.
Lesson 1 :What is marketing and its traditionalapproaches?The definition of William Stanton suggests that marketinghas an integrated process in which all elements inMarketing, the Product, the Price, the Promotion and thePlace or the 4Ps of Marketing, is strategically planned tocomplement one another to achieve the company’s goal.Principles ofMarketing3 DEFINITIONS OF MARKETINGthat can beconsidered essential to the learners in studying thedifferent approaches to marketing.
Lesson 1 :What is marketing and its traditionalapproaches?

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Term
Spring
Professor
N/A
Tags
Marketing, A Sales and Marketing

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