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Unformatted text preview: know Clio Award p. 299 chapter 13 Entertainment. record sales by genre p. 307. genres p. 308. television episodes p. 311. Sam Phillips p. 312. terms p. 314. leading games p. 315. game publishers p. 317. Miller Standard and Pacifica case chapter 14 Media Research. know major surveying companies . 326. terms p. 327. terms p. 328. confidence level p. 329. p. 330 quota sampling. AP evaluating surveys-questions p. 330. term p. 331. terms pp. 332-333. ratings and shares. terms p. 338. terms p. 340. know examples of geodemographics. know examples of psychographics including categories under the VALS program. terms p. 344. chapter 15 Mass Communication . terms and types of communication p. 348. define mass communication p. 349. terms pp. 350-351. know the models pp. 352-354. terms p. 354-355. know the two great influences on the mass communication process. terms pp. 356-357. terms pp. 358-359. know feedback and effect....
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- Spring '08