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paper 2 - Jade Martin 16 March 2006 Dr Bendler"Advertising...

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Jade Martin 16 March 2006 Dr. Bendler “Advertising and the Good Life” After World War I, it took quite some time for America to recover from its damage. This was considered a blessing in disguise for some because it gave them the opportunity to start over and try to enhance their old lifestyle. President Calvin Coolidge saw this as a time of improvement for the nation. Ralph Borsodi, however, viewed this transformation of society as deceiving to the nation. With new innovations being introduced constantly advertising played an important role in many American’s lives. Many Americans at this time wanted to move forward with their lives and upgrade to bigger and better things. Coolidge believed that advertising informs its readers of the existence and nature of commodities by explaining the advantages to be derived from their use and creates for them a wider demand. He also believed that advertising made new thoughts, desires, and new actions. He felt that by changing the attitude of mind it changes the material condition of the people. Coolidge
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