Project 4 - White 1 Ashley White Eng 101 Sec. 055 Ms....

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White 1 Ashley White Eng 101 Sec. 055 Ms. McKinney December 13 th , 2007 Project 4 Enduring Media Bias Society thrives on knowing everything that happens in the world today, no matter if it may pertain to a presidential election or a dramatized tabloid story concerning a troubled celebrity. According to the U.S. Bureau in 2007, “American adults and teens will spend an estimated 3,518 hours - or nearly five months each - plus $936.75 per person consuming media” (Glauber 1). Not only does this statistic prove how much America indulges media publications but it also proves that we rely on the media to be knowledgeable of issues going on in the world. But, in recent years it seems that the majority of the public is beginning to doubt the media and its views. In a current survey by the American Society of Newspaper Editors, they revealed that 78% of the public believed there was bias in news reporting (Baron 2). Some may define bias as “not being open-minded and neutral about the facts, having an agenda and shaping the news report to fit it, and also as favoritism to a particular social or political group” (Baron 1). In this literature review, I will address the issue of media bias and use claims from several scholars to discover the answers to particular trends mentioned through out their studies. The trends in these scholarly articles are apart of the disciplines of Humanities and Social Sciences because of the text that include the media’s bias views and the evident social problem of media bias. These
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White 2 trends include why the media uses bias, how it affects the public and journalists, and the different ways that media bias can be assimilated. The first issue that many of us may ponder is why the media feels the need to use bias. In a scholarly article called “Persistent Media Bias” by David Baron, he claims that many journalists use bias views in media publications if it will aid them in getting a higher position in their field (1). Which means that many journalists may or may not believe what is being said but will report the biased news stories if it will make them well known or provide them a higher paycheck. The media may also use bias views because of a specific opinion they may have on a topic and they may feel that they should incorporate those views in their publications. This is proven when Baron states, “[Media] bias could reflect the preferences or world view of the owner of the news organization” (2). Bias views could also be exploited to maximize profits and to obtain more consumers. “Individuals have a demand for news as entertainment and may have a demand for stories that are consistent with their political or social viewpoints” (Baron 2). Because of this, many news organizations may include their bias views into their stories to cater
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This note was uploaded on 04/07/2008 for the course ENG AND TM 101 and 21 taught by Professor Mckinneyandgupta during the Spring '08 term at N.C. State.

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Project 4 - White 1 Ashley White Eng 101 Sec. 055 Ms....

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