consumer spending chapter 24

Introduce new or better products to the marketplace

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Special Sales —༉  Sales Promotions —༉  Buying Incentives —༉  Offer Warranty Adver<sing —༉  Businesses use Advertising to: —༉  Inform consumers about their products/services. —༉  Introduce new or better products to the marketplace. —༉  Consumers can use Advertising to: —༉  Compare different products/services. —༉  Decide which is best to buy. —༉  What are different ways...
View Full Document

Ask a homework question - tutors are online