consumer spending chapter 24

Introduce new or better products to the marketplace

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Unformatted text preview: Special Sales —༉  Sales Promotions —༉  Buying Incentives —༉  Offer Warranty Adver<sing —༉  Businesses use Advertising to: —༉  Inform consumers about their products/services. —༉  Introduce new or better products to the marketplace. —༉  Consumers can use Advertising to: —༉  Compare different products/services. —༉  Decide which is best to buy. —༉  What are different ways...
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